Your budget stays yours. The decisions get smarter.
Stop asking only what a lead costs. Start knowing what it becomes.
KeystonePro connects your marketing to your actual business: the calls you return, the estimates you book, the jobs you win, and the profit you keep. AI uses that picture to help decide what deserves your next dollar.
100% of your ad budget goes to ads 0% Keystone management cut One flat software subscription
You set the direction
A plan for your business. Not just your ad account.
The sliders are the easy part.
The value is knowing why they should move, and when they should stay exactly where they are.
01
Define the work you want.
More revenue is a start. More profitable roofing jobs in the right service area is a direction. Set goals around the work, revenue, profit, and capacity that matter to your business.
02
Set the budget you are comfortable with.
Choose your monthly ad budget and active channels. Adjust the allocations together, or lock a channel you want to protect. Moving the mix does not mean increasing the total.
03
Choose the AI's role.
Start with quiet observation, ask for recommendations, or authorize management. The same business context supports each mode. You decide how much the AI can do with it.
Your business. Your permission.
An extra set of eyes. Or an extra set of hands.
You do not have to hand over the keys on day one. Choose how involved AI should be, and understand what each choice actually means.
Get the next move. Decide whether to make it.
AI turns what it sees into recommendations in your Signal Inbox. See the opportunity, the supporting evidence, and the business goal it could help. Review it, question it, or move an actionable idea into your growth work.
Recommends actions for review. Does not independently execute them.
24/7 monitoring
Monitoring doesn’t stop between reports.
Your marketing, around the clock
CampaignsEnquiriesBooked jobs
12 am6 am12 pm6 pm12 am
Signal Inbox
Connected data. Around-the-clock monitoring. Findings as they’re identified.
Example finding
Spend is rising faster than booked work.
Ad spend is increasing, but booked jobs are not keeping pace. The extra budget may be buying volume without improving results.
Suggested next step
Check which channels are driving qualified enquiries and booked jobs before increasing the budget.
The missing half of marketing
A lead is not the finish line.
An ad platform sees a conversion.
You still need to call the homeowner, qualify the work, send an estimate, and deliver the job. That is where the real story unfolds.
Marketing
Enquiry
Follow-up
Won work
Job results
Feed the result back into the next marketing decision
When the leads are right
Fix the handoff. Not the campaign.
Good enquiries can look like bad leads when they wait too long for a callback. Connect response times and estimate bookings to the source before deciding a channel does not work.
The useful question: did we lose the lead, or waste it?
When the jobs are right
Find more of the work worth winning.
A higher-cost lead can become a better-margin job. Bring service type, location, win rate, and completed-job results into the decision instead of rewarding volume alone.
The useful question: which work actually grows the business?
When the timing is wrong
Respect the schedule. And the evidence.
A full crew, a seasonal change, or incomplete data should change the conversation. More leads are not always helpful. Sometimes the best decision is to hold, investigate, or focus on another service.
The useful question: can we serve the work we are buying?
Better decisions depend on accurate, connected records. Missing outcomes, stale signals, and limited data should be treated as uncertainty, not proof.
More than moving ad dollars
One growth plan. All the moving parts.
Paid ads, organic search, content, your website, and your operations should not work from different versions of the truth. Keystone brings them into the same conversation.
Paid advertising
Allocate your ad budget around qualified leads, booked jobs, and business goals. Look beyond the cheapest click to the work that actually pays.
Blog creation & organic SEO
Build useful content around the services customers are looking for and the jobs you want to win. Connect content priorities to demand, service areas, and business value.
Social media management
Turn your services, expertise, and completed work into a consistent presence. Keep what you say online connected to what your team is doing in the field.
Website auditing
Look for issues that make it harder to find your business, understand your services, or request an estimate. A campaign cannot do its best work if the website loses the visitor.
Competitor & market analysis
Watch changes in local demand, search visibility, and competing offers. Use the context to spot opportunities worth investigating, not simply copy the company down the street.
Goals, signals & follow-through
Bring observations into the Signal Inbox, turn useful recommendations into growth work, and track what happens next. An idea is only valuable if it leads to a better decision.
The marketing sees the work. The work informs the marketing.
A different way to pay
Your budget grows. Our cut does not.
Because there is no cut. AI-powered marketing management is part of your KeystonePro subscription, alongside the tools that run the work. You do not pay us a percentage for spending more on ads.
An illustrative 20% agency fee
$1,000/ month
On top of $5,000 in monthly ad spend. That is $12,000 a year in percentage-based fees.
Keystone's percentage-based fee
$0/ month
On $5,000 in ads. Or $10,000. Or more. Your advertising budget stays advertising budget.
KeystonePro: $299/month billed annually.$3,588 per year, or $349 month to month. Ad spend is separate. All KeystonePro features are included.
This example assumes a 20% management fee charged in addition to ad spend. It is not a claim about every agency or an apples-to-apples quote for all services. Rates, minimums, scope, and billing models vary. Keystone's subscription is separate from the $0 percentage-based fee.
Worth asking your agency
Know what you are paying for.
You may already have a great partner. These are still fair questions. A clear answer helps you understand the value, not just the invoice.
How much of my payment reaches the ad platforms, and how much is your fee?
If I increase my ad spend, does your fee increase too? What additional work does that cover?
Can you show which leads became profitable jobs, not just which ads generated enquiries?
How do missed calls, slow follow-up, and crew capacity influence your recommendations?
Are SEO, content, social, and website improvements included, or billed separately?
Less guesswork. More of the right work.
Give your marketing the whole picture.
One connected business. One flat subscription. No percentage cut of your advertising budget.
KeystonePro